DAILY CHEF® CHOCOLATE ALMONDS
PURE CRAFTED INDULGENCE
Demand for premium chocolate is at an all time high. Daily Chef Chocolate Almonds wanted to explore different ways to premiumize their packaging by tapping into indulgent and healthy trends that would appeal to females, but not alienate males.
The energized final look, is fresh and dramatic. The white background and the natural almonds give a very pure and healthy appeal. The main visual demonstrates the craft of how the almonds are covered by the chocolate. This not only reinforces brand name’s equity but also creates a visual theatre at shelf. Adding in product descriptors, like “DOUBLE ROASTED CALIFORNIA ALMONDS” are a nice way to highlight product quality. The final format was a resealable and flexible stand up pouch printed full colour flexo.