Simply Pets®

The time was right for the Simply Pets brand to refresh its packaging. Along with their Do Good crusade, they wanted to elevate the focus of their packaging to the quality ingredients, why they are nutritious and good for dogs.

At the core of this packaging refreshing is their new slogan, 'We treat pets well', which sums up, not only are the treats good for dogs, the treats also help animals in need.

The Canadian Pet Rescue logo was created to reinforce and support the Do Good crusade, where a portion of proceeds from every sale are given back to support local pet rescues and animal welfare groups across Canada that provide animal care, adoption and prevent the abandonment, distress or abuse of animals.   

The new packaging is more emotional with the aspirational adventurous imagery and different dog breeds across each product package. Also, the new focus on the beautiful product images with clear product benefits, 1 or 2 ingredients and All Natural call outs, make it easy for consumers to understand and trust.

New look represents an idyllic way that Canadian pet parents want to treat their dogs.

Launching in Spring 2020, with five new products in the new 112 G format, Simply Pets Bacon Eh!, Simply Pets Bacon Minis, Simply Pets Boneless Chicken Wings, Simply Pets Turkey Strips and Simply Pets Duck Burgers. Walmart Canada is launching first with many more retailers ready to Do Good.